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- GOVERNMENT -

USDA Supports Overseas
Ag Promotion

By Tommy Horton
Editor

 
Acting Agriculture Secretary Chuck Conner has announced that USDA provided more than $234 million to help market American farm products overseas in the 2007 fiscal year that ended Sept 30.

“Promoting the product of the American farmer keeps the pathway open from the farm gate to the world markets,” says Conner. “Satisfied customers around the world readily choose U.S. farm products once they have tasted the quality and experienced the reliability of American agricultural products.”

The allocations were provided under the Market Access Program (MAP) and Foreign Market Development Program (FMD), both administered by USDA’s Foreign Agricultural Service.

The MAP uses funds from USDA’s Commodity Credit Corporation (CCC) to share the costs of overseas marketing and promotional activities with U.S. agricultural trade organizations, state regional groups and cooperatives.

Activities conducted with MAP funding include market research programs, consumer promotions for retail products, and seminars which help educate overseas customers who previously may not have participated in these events.

Important Partnerships

Under the FMD program, USDA establishes a trade promotion partnership with nonprofit U.S. agricultural trade organizations. Funding priority is given to organizations that represent an entire industry or are nationwide in membership and scope. Program activities focus on reducing market impediments, improving the processing capabilities of importers, modifying restrictive regulatory codes and standards in foreign markets, and identifying new markets or uses for U.S. products.

After final export numbers are tallied, U.S. agricultural exports for fiscal year 2007 are expected to reach $79 billion, making 2007 the fourth year of back-to-back records. Fiscal year 2008 exports are forecast to reach $83.5 billion.

For more information on exports and FAS’ market development programs, interested parties may contact the Office of Trade Programs by calling (202) 720-4327, or visit www.fas.us-da.gov/mos/marketdev.asp

Following are fiscal year 2007 MAP program allocations.

Alaska Seafood Marketing – $5,557,794
American Forest & Paper – $8,822,028
American Peanut Council– $2,309,130
American Seed Trade Association – $99,403
American Sheep Industry Assoc. – $479,927
American Soybean Association – $7,849,268
Almond Board of California – $2,237,329
Brewers Association–$156,697
Calif. Agricultural Export Council – $981,929
California Asparagus Commission – $292,736
California Cherry Advisory Board – $459,295
California Cling Peach Board – $812,745
California Kiwifruit Commission – $176,629
California Pear Advisory Board – $280,452
Calif. Pistachio Commission – $1,003,723
California Prune Board – $3,338,691
California Strawberry Commission – $903,472
Calif. Table Grape Commission – $3,334,372
California Tomato Commission – $1,492,216
California Tree Fruit Agreement – $1,904,697
California Walnut Commission – $3,502,195
Catfish Institute – $338,357
Cherry Marketing Institute – $277,495
Cotton Council International – $23,661,572
Cranberry Marketing Committee – $1,237,602
Distilled Spirits Council – $86,686
Florida Department of Citrus – $8,819,854
Food Export USA Northeast – $7,032,872
Ginseng Board of Wisconsin – $110,663
Hawaii Papaya Industry Assoc. – $100,309
Hop Growers of America – $99,503
Intertribal Agriculture Council – $588,865
Mid-America Agri-Trade Council – 8,431,959
Mohair Council of America – $146,630
Natl. Assoc./ State Ag Depts. – $2,631,337
National Confectioners Assoc. – $1,684,263
National Dry Bean Council – $1,028,682
National Honey Board – $151,339
National Potato Promotion Board – $6,042,938
National Renderers Association – $673,176
National Sunflower Association – $1,028,393
Natl. Watermelon Promotion Board – $194,592
New York Wine/Grape Foundation – $233,435
Northwest Wine Promotion – $926,534
Organic Trade Association – $301,525
Pear Bureau Northwest – $3,882,140
Pet Food Institute – $1,121,864
Popcorn Board – $341,081
Raisin Administrative Committee – $3,564,358
Southern U.S. Trade Assoc. – $8,220,415
Sunkist Growers, Inc. – $3,499,997
Texas Produce Export Association – $162,194
U.S. Apple Association – $817,364
U.S. Dairy Export Council – $4,051,416
U.S. Grains Council – $7,313,245
U.S. Highbush Blueberry Council – $96,502
U.S. Livestock Genetics, Inc. – $1,115,949
U.S. Meat Export Federation – $13,725,552
U.S. Wheat Associates – $4,176,296
USA Dry Pea and Lentil Council – $919,206
USA Poultry/Egg Export Council – $4,444,548
USA Rice Fed./Rice Producers – $3,799,107
Washington Apple Commission – $5,299,376
Wash. State Fruit Commission – $791,226
Welch’s Food – $709,235
Western U.S. Agricultural Trade – $11,224,679
Wine Institute – $8,450,941

USDA contributed information for this article.



 


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