FOR IMMEDIATE
RELEASE For
more information, call:
Larry D. Lintner,
BASF
919-547-2157
RESEARCH TRIANGLE PARK, N.C. (August 28, 2001) — BASF announced today it has consolidated all U.S. crop protection communications with Brighton USA, a full-service agency based in St. Louis. The consolidation is effective immediately.
Under
the arrangement, Brighton will handle communications for all BASF
crop-protection products for corn, soybeans, cotton, rice, peanuts, wheat,
fruit, vegetables and other crops. In addition, Brighton will handle
communications for the HARVEST PARTNERSÒ and Performance GuardSM programs.
Miller Meester Advertising, Minneapolis, previously was responsible for the corn, soybean and fruit and vegetable markets. Miller Meester will continue to work on an e-technology infrastructure initiative with BASF.
“BASF has a long history with Brighton, and we believe Brighton’s strategic focus, counsel and execution will serve us well in 2002 and beyond,” said George Fennell, Manager, U.S. Marketing, for BASF. Fennell noted that BASF and Brighton have worked together since the agency’s inception in 1989.
Brighton USA (www.brightonusa.com) is a marketing communications agency in
St. Louis that offers BASF and other clients a wide range of communications support,
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AGENCY ASSIGNMENT / PAGE 2
including traditional and new media approaches to advertising, direct marketing, public relations, market research, promotion, graphic design and media services.
The BASF Agricultural Products business in North America, Crop Protection Product Department, markets a range of innovative crop protection materials and systems that enable growers to increase their cost-efficiency as well as their crop yield potential. Its headquarters are in Research Triangle Park, N.C. It is a unit of the BASF Global Agricultural Products Division, located in Mount Olive, N.J.
BASF is a
transnational chemical company that aims to increase and sustain its corporate
value through growth and innovation. The company's product range includes
high-value chemicals, plastics, colorants and pigments, dispersions, automotive
and industrial coatings, agricultural products and fine chemicals as well as
crude oil and natural gas. The BASF approach to integration, known in German as
"Verbund," is one of its particular strengths, ensuring cost
leadership and a unique competitive advantage. With sales in 2000 of about Euro
36 billion (circa USD 34 billion) and a workforce of 103,000 employees, BASF is
one of the world's leading chemical companies. BASF acts in accordance with the
principles of Sustainable Development. BASF shares are traded on the stock
exchanges in Frankfurt (BAS), London (BFA) and New York (BF). The company's
U.S. crop protection Internet address is http://www.agproducts.basf.com.
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Always read and follow label directions.
HARVEST PARTNERS is a registered trademark of BASF.
Performance Guard is a service mark of BASF.
Ó 2001 BASF Corporation All Rights Reserved.
APN 01-11-02-3004