Cotton Consultant's Corner
BS in Ag Economics – Mississippi State University
What services do you offer and how do they contribute to your farmer client’s profitability?
It starts with variety selection, then moves into insect control, weed control, PGRs, irrigation, diseases, fertility on cotton, corn, soybeans and milo. I work seven days a week in season because I think the best service I can provide for my growers is my time. I want to be there as often as I can. All the new technology in the world is not going to reach its full potential without my footprints in the field and my eyes on the crop. Hopefully, I can mesh the two to provide a better service for my clients.
What have you found to be the best approach to processing information/ technology and sharing it with your farmer clients?
There is a lot to keep up
with, and it’s ever changing. I do
How would you describe the future role of the cotton consultant?
Evolve is a good word. You better be able to adapt or change to different crops or more crops in addition to cotton. I have talked to several consultants who have said we will all have to learn how to serve our clients in new and different ways as the opportunities present themselves. One reason I enjoy being a part of MACA is because there are so many good consultants in this state who are on the cutting edge and are willing to share information with others.
What has been the most rewarding part of your profession?
That’s easy. I started walking cotton fields with my stepdad, Hayes Farish, when I was 11 years old more than 30 years ago. He taught me so much, but mostly I loved our time together. I take my job very seriously, and I enjoy my relationships with the people I work with because they mean so much to me as friends. We all want our growers to make money, and it is so rewarding to have a small part in the making of a successful crop.