Value Of Retail Promotion
As the exclusive licensee for FiberMax and Stoneville cotton
in the finished garment business, Olah, Inc., is fortunate to work
with Bayer CropScience in promoting these brands to the textile
and fashion industries around the world. In fact, thanks to this
promotion, we have had the opportunity to interact with dozens
of branded apparel and retailing firms regarding the importance
of using quality cotton in their products.
To help address the issues affecting the cotton market and
how those issues impact the fashion industry, Olah, Inc., as part
of the Kingpins Denim Show in New York, hosted a cotton seminar
attended by more than 100 major apparel companies. The
topics of the seminar, which was held in a roundtable format,
ranged from the health of the current domestic and international
cotton crop to when apparel brands can expect to see their fabric
costs dip to reflect the current drop in the price of raw cotton.
Speakers Address Issues
The event was highlighted by some heavyweight speakers
from the broader cotton textile apparel industry, including
Jeff Silberman, Fashion Institute of Technology; Dr. O.A. Cleveland, professor emeritus, Mississippi State University;
Monty Christian, vice president of U.S. cotton operations, seed
and fiber technology, Bayer CropScience; Kater Hake, vice president,
agricultural research, Cotton Inc.; Steve Newsom,
FiberMax cotton farmer; and Cliff Bingham, FiberMax and
organic cotton farmer.
Textile mills demand quality cotton because running better
cotton not only saves mills money in spinning efficiency but also
helps them meet the requirements of their customers. You can
view the New York event at http://vimeo.com/26913207 or on
Facebook at www.facebook.com/thekingpinsshow.
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