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 Defining The Brand
My name is Paul Cavazos, vice president of Olah, Inc. Our
company resides in the cotton textile and apparel manufacturing
industries. We exist in the broadest middle of the apparel industry
– somewhere between your cotton broker and the store
where you purchase your family’s apparel. Our success comes
from defining a brand’s needs, supplying top-quality textiles at
the proper timeline and transacting for the right price. We love
Certified FiberMax cotton and use it in our cotton textile development
every chance we can.
Business Is Changing
I’ve been in the apparel industry for what seems like a very
long eight seconds. The ride has been bumpy, to say the least.
We now stand at a time when traditional handling methods for
everything from raw materials to consumable products are
changing our business methods and keeping many of us awake
at night. Tools to measure consumer preferences are evolving
almost as fast as those preferences. In spite of all the changes
in the apparel industry, retail brands still demand topquality
cotton.
Here’s what a few of the top product developers are saying:
Kimberly Stobino, J. Crew Fabric R&D Director: “For men’s that we can wash heavily. Our product is better than other
American brands, and we need to use top-quality cotton so our
consumers keep coming back.”
Benjamin Smith, Design Director for Earnest Sewn Jeans: “Consistency in product is where it’s at. Our jeans are not
cheap. We buy from mills that use the best cotton yarns so they
can deliver with consistency.”
Maegen Neubeck, Product Manager for Banana Republic: “Banana Republic requires tough testing standards. If we
don’t use strong, quality cotton, we can’t deliver. Period.”
I’d love your feedback. What do you want for your family’s
cotton apparel today? Write me at PaulC@olah.com and let me
know what you think. |
