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 Demand For Best Quality
As managing editor of Sourcing Journal Online, it's my job to
keep abreast of the needs and concerns of executives on the
supply side of the garment and apparel business. Our company
is in touch with thousands of supply chain decision-makers, and
one of their biggest concerns always is raw materials availability.
The bottom line is, consumers are demanding higher quality
garments, and sourcing companies are figuring out how to make
it happen. The better the cotton, the better the fabric, the better
the garment. It's that simple.
To grow high-quality cotton, farmers have to know that they
can make money on it. In recent weeks, as the price of cotton
has fallen, our readers want to know: Will there be a decrease in
cotton acres planted? If so, what will be the impact on
supply/use ratios? With a moderate 2012 crop, would prices find
stability, or will the market see another spike in prices? As we
learned in 2011, consumers won't tolerate higher garment
prices, which forces another group along the supply chain to eat
higher input prices.
Bright Future For Cotton
Despite the current inventory glut, long-term trends for cotton
are excellent. Most population and economic growth is
expected to occur in climate zones that practically demand
high-quality, long-staple cotton fiber clothing.
In the near term, it's critical to preserve and expand our
existing cotton supply and improve its quality using high-yielding,
high-quality cotton varieties well adapted for major cottonproducing
regions. Quality is vital for the future stability of
cotton along the supply chain. Retail brands demand quality
goods, which means fabric makers and spinners demand highquality
fabric. Farmers must produce high-quality cotton fiber to
stay competitive in the marketplace. With the right tools, it's
possible to satisfy consumer demand, stabilize markets and
ensure consistent staple length.
Visit our Web site at www.sourcingjournalonline.com, or
contact me at patrick@sourcingjournalonline.com with any
questions or comments. |
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