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 FiberMax Exports – A Driving Force
There’s been a lot of hand wringing lately over falling prices
for cotton. Most often, industry analysts say that lower prices are
due to weaker demand from textile mills, growing global stocks,
a resurgence of synthetic fibers – or a combination of all three.
While it’s true U.S. cotton exports in aggregate fell in 2011, that
was not the case for all types of cotton. For example, building on
previous success, exports of FiberMax-type cotton (that is, cotton
with a staple length greater than 1-1/8” that’s not Pima) continues
as a driving force behind U.S. exports.
This simple table tells the story:
Defying Economic Trends
Of course, aggregate declines in U.S. exports are a direct
result of a continuing weak global economy. Textile mills have
slashed consumption of cotton and other fibers resulting from weak sales of yarns, fabrics and made-up apparel products.
So, how do mills around the world compete in such an uncertain
market? They can cut costs, cheapen their products in order
to maintain business; or, they can improve their products and
offer their customers a value proposition. I believe many mills
have opted for the latter approach. They want cotton fiber that
can help them produce a better yarn or fabric.
What’s the message? Quality sells. The numbers don’t lie.
There continues to be a strong and growing market for quality
cotton. U.S. Census Bureau data show the increased export of
high-quality cotton during a time of decreased overall U.S.
exports. Your customers – and their customers – are looking for
more. They want quality and ask for it. FiberMax is in demand
because of its high-quality fiber and consistent performance,
which is the foundation for higher quality finished goods. |
