The longer a working relationship exists between two groups, the better it benefits both sides. That has certainly been the case for Cotton Farming magazine and the Texas Cotton Ginners’ Association.
This partnership began more than 20 years ago when the magazine started co-sponsoring the TCGA Annual Meeting and Trade Show in Lubbock. Even though the magazine’s offices are located in Memphis, Tenn., the partnership has proven important during the past
Cotton Farming assists in supporting the TCGA/Texas Tech University scholarship program that offers awards to students enrolled in the university’s College of Agricultural Sciences and Natural Resources.
The magazine contributes a portion of the revenue received from exhibitors who buy ads in the official TCGA program. For the third straight year, Cotton Farming will present a check of more than $5,000 to the fund. The check will be presented at the TCGA awards dinner on Friday night, April 5, at the Overton Hotel in Lubbock.
The TCGA-Cotton Farming partnership has been valuable in other ways through the years. Because of the many important contacts the magazine has made in the cotton industry through its co-sponsorship of the TCGA event, it is easier to generate stories from a Texas perspective.
For example, the cover story in the March issue of Cotton Farming is an in-depth interview with Texas producer Craig Heinrich and Texas ginner Dan Jackson. Heinrich is the current president of Plains Cotton Growers, Inc., while Jackson is the president of TCGA. In the Q&A interview, both men discuss the major issues confronting the Texas cotton industry.
A year ago, Texas producer Eddie Smith, former chairman of the National Cotton Council, was featured in an important cover story in the magazine. In that issue, he offered an in-depth look at events affecting the state’s cotton production as well as farm policy developments in Washington.
Another story in the current March issue deals with how Texas producers are dealing with water efficiency and weed resistance problems. Although weed resistance was slow in reaching the state, several verified cases of resistance recently have been reported.
These are the kinds of key editorial messages that are important in any examination of cotton industry topics in Texas.
Three years ago, another benefit from the TCGA partnership contributed to Cotton Farming becoming the official publication for the ginning industry. This resulted in the magazine devoting a section each month to the “Ginning Marketplace.” This editorial space offers ginners and equipment companies a chance to receive updates on the latest developments in the ginning industry, as well as have classified ads on the same pages.
“We all know how important Texas is to the cotton industry,” says Lia Guthrie, Cotton Farming publisher. “Half of the cotton planted in this country is in Texas. This is one of the most important regions in the Belt.
“We’re happy to support the state’s industry in many ways – whether it’s the Texas Tech scholarship program or offering coverage of crucial trends in cotton. We look forward to many more years in this working partnership.”