It All Starts With Quality
Cotton has been the dominant fiber of my career. I have used
cotton in everything from couture to accessories and sport
apparel. Cotton has taken me on a journey around the world. At
various points in my career, I’ve been in the top three for cotton
buyers by purchasing volume. My primary goal is to guide the
company with which I am affiliated to make the best decisions
for research and development. I have led brands such as
Anthropologie, Coach and Nike on market trends, fashion trends
and product development. Fashion trends are always the first
consideration for the brands I have worked with, but as a
buyer my first consideration is the quality of raw materials for
So what am I looking for?
With a sea of options around the world, only the best raw
materials with the most information will prevail. Cotton as a
competitive fiber is one that can’t be studied through a singularly
focused lens as only a commodity.
Cotton is an international fiber that needs to be looked at
holistically from street fashion to trade shows such as Premiere
Vision or the Italian yarn show Pitti Filati. How many people are
wearing cotton and how mills are exhibiting the possibilities of
cotton can open a whole new world.
If you look at cotton in this way, you are considering the fiber
in a similar perspective as I would. This also connects the farmer
throughout the supply chain from fiber to buyer. For the farmer,
it’s important to be just as inspired as I am and to be on the
quest for the absolute best. This is something my customer may
not understand technically but will understand intuitively leading
to a purchase.
The Quest For The Best
I was invited back a few years ago to a FiberMax Summit in
Dubai. It was critically important to meet farmers and
spinners directly and have a chance to collaborate on cotton for
the future. So, with that I will close, with my input from the
Summit. What I’m looking for is the best cotton in the world,
and that all starts with the seed.