COTTON USA Adds Licensee in Hong Kong
CCI recruited Texwinca, one of the largest cotton knit fabric producers in the world, as the latest COTTON USA licensee in Hong Kong. CCI has signed 15 licensees in China and Hong Kong who consumed approximately 44,520 bales of U.S. cotton in the first half of 2013.
Texwinca, also one of largest users of cotton fabrics in Hong Kong, joined the COTTON USA Mark licensing program to identify new U.S. cotton suppliers and customers. Texwinca's business covers cotton yarn dyeing, fabric knitting, dyeing and finishing services, and retailing and distribution of casual apparel segments.
CCI will support the sales of COTTON USA-labeled products from licensees through targeted consumer promotions. COTTON USA promotions enhance consumers' understanding of the benefits of U.S. cotton as a natural and sustainable fiber and stimulate U.S. cotton demand along the textile supply chain.