London Fashion Week Catwalk Features COTTON USA
Cotton Council International (CCI) celebrated 10 years of sponsoring designers at London Fashion Week by once again sponsoring design duo palmer//harding, a men’s and women’s designer label, for their Spring/Summer 2014 catwalk show. Levi Palmer and Matthew Harding discussed their use of U.S. cotton and the importance of the COTTON USA sponsorship in an exclusive video interview produced prior to the show.
COTTON USA secured two competitions with Marie Claire and Fashion156.com for consumers to win tickets to the catwalk event. The catwalk show was a huge success, with 320 guests in attendance. This included 72 international buyers representing retailers such as My Wardrobe, Neiman Marcus and Opening Ceremony, as well as 248 journalists from top tier fashion media titles, such as Vogue, The Telegraph Magazine, Stylist and Harpers Bazaar.
To further promote the benefits of using U.S. cotton within the fashion industry, COTTON USA will run a post-show competition with a top tier fashion media title offering the chance to meet the designers and win an exclusive item designed by palmer//harding made using U.S. cotton fabric provided by Supima®.
“Living With Cotton” Retail Promotion Increases Sales in Japan
CCI’s “Living with Cotton” retail promotion in Japan led participating COTTON USA licensees to consume 3,960 bales of U.S. cotton. Over the three month promotional period, year-on-year sales increased by 38.1 percent to $17.4 million as compared to the same sales period in 2012.
CCI promoted U.S. cotton-rich products – ranging from jeans and T-shirts to towels and bed linens – at more than 1,000 stores in Japan. CCI announced the promotion through advertising and point-of-sale materials.
The nine participating COTTON USA licensees are: AEON, Be-Good Company, Eddie Bauer Japan, Edwin, GSM Japan, Kinno Towel, Marutaka Iryo, Nishikawa Sangyo and Oguri. These licensees consumed 4,227 bales of U.S. cotton in calendar year 2012.
CCI Conducts Fact-Finding Trip to Xinjiang
CCI toured cotton fields, observed ginning facilities and met with industry officials in Xinjiang, China’s preeminent cotton-growing region.
Xinjiang grows up to 60 percent of China’s cotton, with 100 percent of the 2013 crop going into state reserves. Discussions are ongoing across cotton-related entities regarding next year’s cotton policies. It is widely thought that the current “temporary” reserve policy will be phased out as soon as an alternative mechanism has been decided and put into place.
The Xinjiang Cotton Association hosted a tour of Upland cotton fields in Chang Ji. CCI also met with Esquel, the world’s largest men’s shirt exporter, which operates integrated facilities in Xinjiang from seed development and ELS production to ginning and spinning.
September 22 – 29
COTTON USA Orientation Tour
October 8 – 12
U.S. Mill Tour to China
October 21 – 24
Intertextile Shanghai Apparel/Fabrics
November 11 – 15
Chinese Yarn Buyers Tour to ASEAN
Indonesia, Thailand and Vietnam