COTTON USA Weekly

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Around the World with COTTON USA

March 7, 2014

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COTTON USA Style on Display in Paris

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Cotton Council International (CCI) delivered U.S. cotton sourcing assistance to major apparel industry players at the Texworld and Première Vision trade shows in Paris. 

The shows – representing the largest combined exhibition of the world’s apparel fabric – provided a venue for CCI to promote U.S. cotton and its global marketing and licensing program. International brands and retailers visited the booths, including: Marks and Spencer, Tesco, Gerry Weber, Teddy Smith, Eddie Bauer, Nike and Lacoste.

Approximately 75,160 visitors attended both fairs, which had 1,525 exhibitors from more than 100 countries. Texworld registered an 11 percent increase in visitors compared to last year, and Première Vision had a 5.5 percent increase.

Four Pakistani mills, three Turkish mills and one Portuguese manufacturer approached CCI about becoming COTTON USA licensees. Additionally, 18 COTTON USA-licensed mills displayed their products at Texworld.

Representatives from various segments of the cotton textile supply chain met at the booths, and COTTON USA helped buyers and manufacturers looking for cotton garments and cotton yarn suppliers to identify new business contacts. In addition to sourcing support and COTTON USA licensing, the stand also supplied information on the Cotton LEADS™ program and global developments in the cotton and apparel sectors.

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Largest Jeans Brand in Japan Adds U.S. Cotton Line

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Edwin, a COTTON USA licensee in Japan, will more than double its U.S. cotton usage this year to produce a new line of premium denim jeans made in the United States.

COTTON USA labeled units by Edwin will increase to 200,000 from 71,600, causing their U.S. cotton consumption to surge to 800 bales this year from 284 bales last year.

CCI will introduce Edwin’s new COTTON USA line in magazine advertorials and point-of-sale materials at 600 stores throughout Japan.

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Seminar in Hong Kong Outlines Sourcing Trends

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CCI co-sponsored a “Cotton - Global Market and Sourcing Trends” seminar in Hong Kong on March 6 to give participants an insider’s view of global sourcing patterns and the cotton supply chain under the influence of China government reserve policy.

CCI’s co-sponsors of the event were the Hong Kong Cotton Spinners’ Association; the Hong Kong Association of Textile Bleachers, Dyers, Printers and Finishers; and the Sustainable Fashion Business Consortium.

Mr. Pat-Nie Woo, Chairman of the Cotton Spinners’ Association and Sustainable Fashion Business Consortium, gave the participants an in-depth overview of current cotton market and projections for the next year. Mr. Robert Sinclair, Chief Operating Officer of Li & Fung Ltd., introduced sourcing strategies to cope with the current market challenges. 

Directly following the seminar, CCI invited the participants to continue their discussions and exchange views with the speakers on the cotton market and textile industry, as well as related governmental policies.

The seminar attracted more than 80 key players along the textile supply chain and COTTON USA licensees in Hong Kong, including: American & Efird, Burlington (Cone Denim), Central Textiles, Cotton Incorporated, Crystal Group, Datsun, Esprit, Esquel, Fountain Set, International Commercial Coordination, Levi’s, Li & Fung, LZS Hong Kong, Marks & Spencer, New Jersey, Pac-Fung, Natural Home, Russell Corp., Target and Wah Fung. Local trade media also attended, including Asia Textile & Apparel, Inside Fashion, Hong Kong Textile News and Textile Asia.

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Upcoming Events

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March 11 – 12, 2014

COTTON USA Retail and Marketing Leadership Summit

Berlin, Germany

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March 12 – 13, 2014

Kingpin's Trade Show

Hong Kong, China

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April 1 – 2, 2014

Prime Source Forum

Hong Kong, China

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April 9 – 11, 2014

Perumoda

Lima, Peru

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April 14 – 18, 2014

COTTON USA Turkish Yarn Sellers Tour

Shanghai, China

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www.cottonusa.org

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