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Around the World with COTTON USA                                         March 17, 2014

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Hancock Delivers Responsible Fiber Message to Influential Brands and Retailers

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Cotton Council International (CCI) First Vice President Dahlen Hancock emphasized the U.S. cotton industry’s responsible production practices through a presentation at the COTTON USA Retail and Marketing Leadership Summit, held in Berlin on March 11-12.

The invitation-only event offered an exclusive forum for the world’s top brands and retailers to discuss critical issues in apparel sourcing and examine the latest developments in the highly competitive and volatile apparel industry.

Hancock detailed the technological advances and the environmental safeguards and regulations that govern production in the United States and discussed their affect on the future and the importance to the apparel supply chain.

“Responsibility along the apparel supply chain starts with the fiber, and as a fourth generation farmer from Texas, I’m particularly sensitive to the importance of being kind to the earth and to our land,” Hancock said. “I followed in the farming footsteps of my father, grandfather and great-grandfather, and I farm my land responsibly so that my two sons will have that same opportunity.”

Additional industry experts outlined topics including: the latest world economic developments, the changing retail landscape, connecting with consumers, paradigm shifts in sourcing, customer and supplier relationships, and creating responsible and transparent supply chains.

The event concluded with a round table discussion with experts from each segment of the supply chain (field to retail) on the future of apparel and home textile production. With ever-increasing production costs and heightened awareness of the social, environmental and economic impacts of sourcing decisions, current supply channels have seen unprecedented shifts in recent years.

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Global Buyers Source U.S. Cotton Denim in Hong Kong

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CCI promoted U.S. cotton denim at the Kingpins Quality Denim show in Hong Kong on March 12-13, garnering requests from buyers on sourcing COTTON USA products. Five COTTON USA licensees – including Base Wealth, Denim Bar, Datsun Weaving, Golden Dragon and H.W. Textiles – displayed their quality denim fabrics and apparel at CCI’s booth.

CCI’s joint booth attracted numerous visitors and enquiries on the licensees’ products from sourcing offices and buyers, such as DKNY Jeans, Contempo Ltd., Jeanswear, William E. Connor, Carter’s, CACTUS Garment, Arcadia Group, Target Sourcing, LF Sourcing, Club 21, Sumitex International, Charming Shoppes, Mast Sourcing and Diesel.

The biannual Kingpins Quality Denim show in Hong Kong features a tightly edited selection of denim fabric mills from the U.S., Japan, China, India, Morocco, Mexico and Europe to provide a platform for denim networking. The show has also attracted other COTTON USA licensees’ participation, including Advanced Denim, Base Wealth, Black Peony, Central Fabrics, Cone Denim, Deyao Textile, Prosperity Textile and Season Textile.

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CCI Sponsors Exintex in Mexico

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CCI’s COTTON USA Sourcing Program sponsored EXINTEX in Puebla, Mexico,March 10-14 to draw attention to U.S. cotton textiles and create business connections for U.S. mills.

The U.S. cotton joint logo was prominently displayed on hanging banners throughout the show and on the event’s web site.

The Chamber of Textile Industry of Puebla and Tlaxcala organizes EXINTEX to showcase textile companies, yarn manufacturers, knitted fabrics and machinery.

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Upcoming Events

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April 1 – 2, 2014

Prime Source Forum

Hong Kong, China

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April 9 – 11, 2014

Perumoda

Lima, Peru

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April 14 – 18, 2014

COTTON USA Turkish Yarn Sellers Tour

Shanghai, China

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www.cottonusa.org

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