Korean Consumers “Like” COTTON USA Facebook Promotion
July 19, 2013
More than 5,015 Korean consumers “like” the COTTON USA “Good Heart” promotion on Facebook with Happyland baby wear brands. CCI and COTTON USA-licensed brands Happyland, Happy Baby and Creation asb launched the promotion to increase sales of U.S. cotton baby wear in Korea.
CCI advertised the promotion through Facebook, the COTTON USA Korea website, parenting magazines and point-of-sale materials at stores in Korea. Consumers participated in the event through interaction on Facebook and the purchase of COTTON USA Mark-licensed baby wear.
As a result of the promotion with COTTON USA, Happyland will donate $25,000 worth of U.S. cotton clothing to the Holt Foundation, an orphanage in Korea.