Home » Tag Archives: Marketing (page 10)

Marketing

Making A List, And Checking It Twice

Once the harvest machinery has been parked, most farmers and consultants like to enjoy a little downtime and recreational activities. But before long, it’s time to start thinking about the next season in order to be properly prepared. Most consultants schedule sessions with their farmer clients during the winter to begin this process since there is a lot of information to disseminate. The hot topic for everyone is how to protect and grow the bottom line in light of low commodity prices. In California, water availability still drives many of the decisions that cotton farmers have to make. For example, California pest control adviser Larry Gallian, whose consulting career spans more than half a century, says “rain-snow-rain-snow-rain” is the plan that California cotton producers are interested in at this time. Gallian says competing crops, the price of cotton and trees being planted daily on agricultural land are some of the factors that are affecting cotton acreage and production decisions out West. In other areas of the Cotton Belt, seasoned cotton consultants Bob Glodt, Bob Griffin and Mark Nemec agreed to share some of their top-of-the-list winter planning topics with Cotton Farming magazine. Read More »

Cotton Versus Polyester

Picture this. A future time, perhaps 10 years from today. It’s Christmas morning, and a young kid opens the Christmas gift his grandparents gave him. He unpacks it quickly hoping he likes whatever is being given because he needs to look happy, and the best way to do that is to actually be happy. Unpacked, the gift he finds is ... Read More »

ISP Funds Annual Farm Tours

Since 2010, the Importer Support Program (ISP) of the Cotton Board and Cotton Incorporated has funded annual farm tours for brands and retailers as part of a concentrated effort to educate decision makers in the supply chain about cotton production. Elizabeth King, Vice President of Importer Support for The Cotton Board said, “The ISP Committee considers these farm tours our ... Read More »

An Open Letter To U.S. Cotton Farmers

As a farmer, what’s most important to you? Sure, you want to make money and, sure, you want to provide for your family. You understand that. But what are you doing to understand your customers? You may say it doesn’t matter. I can always ship into the loan, and my co-op will handle it. My local pool worries about customers. Do you care about the market? What makes up your market? Your merchant or co-op help to make up your market, certainly. But what about their customers, the textile mills? What affects their market and how does that market matter to you? You may say, I’m a farmer, not a textile mill. But a textile mill will say, he is your customer: You will pay attention or he’ll buy from someone else. There’s a lot of cotton out there. Why? Because the mills have to pay attention to their customers. Read More »

Cotton’s Future Competitiveness

United States cotton producers intend to plant 9.549 million acres this year. If realized, this will be 13.5 percent less than 2014 and the lowest acreage since 2009. This decline is not unexpected; cotton prices are low for the second year in a row. Also, the new Farm Bill seems to provide incentive to shift acreage from cotton into “covered ... Read More »

The Global Cotton Industry: A Look At Its Past With Insight Into Its Future

For many people, the term “globalization” only has significance as a label for business development over the past 25 years or so. In fact, globalization is nothing new and is typified by the cotton business. The rise of textiles, as the first rung of industrialization, the rise of textiles, particularly in 19th century Europe, would not have been possible without the globalized production of cotton in Africa, Asia, the Americas and elsewhere. Cotton, so it seems, was an essential, if unassuming, raw material of not only textiles but world development as well. “Today, cotton is so ubiquitous that it is hard to see it for what it is: one of mankind’s great achievements,” so declares Sven Beckert, a historian at Harvard University and winner of the prestigious Bancroft Prize, in his newly published Empire of Cotton: A Global History. Even so, as Beckert elaborates, “cotton is as familiar as it is unknown," a prescient observation when we consider the current state of the cotton industry.If you’ve ever wondered why the cotton business behaves as it does, I recommend reading this insightful history. Deeply researched, highly analytical and well written, Beckert successfully relates the importance of cotton to the evolution of global capitalism. Read More »

A Funny Thing Happened On The Way To Cotton’s Demise: It Changed

There's been a lot of negative talk lately about cotton: how it's lost its mojo and fallen out favor with consumers. In today’s market, cotton is challenged in significant ways as it has to compete with an oversupply of synthetic fibers, a fast evolving textile supply chain, and changing consumer attitudes toward natural fibers. Of course, cotton always has to contend with weather, insects, weeds, and other growing problems; farmers year in and year out face such production challenges. Even so, there's always the demand of the market that ultimately tells the story of the success or failure of a product. Over the past few years, it seems as though the textile supply chain and consumers prefer synthetics. Cotton has lost market share. I've written several critical commentaries about the cotton business in various publications over the past few months. Much of my concern has centered on the lack of focus on the part of the industry to address inroads made by synthetics. Further, there’s confusion in the market over cotton's message. The frankly fallacious campaign conducted by proponents of "green" production (at the expense of traditional growing practices) has only helped to undermine the benefits of cotton. Read More »