Home » Tag Archives: Marketing (page 10)


Cotton School Opens Industry Doors

Call it the perfect education for pursuing a career in the cotton industry. In fact, you couldn’t find a better description for the International Cotton Institute conducted every summer at the University of Memphis. The school, which began in 1995, offers an eightweek curriculum that covers every aspect of cotton marketing and production. Read More »

Montana – Where Ag Reigns Supreme

When I learned that I’d be traveling to Montana earlier this summer with a group of cotton farmers, I honestly didn’t know what to expect. But I had a pretty good idea that it would be a fabulous time for everybody. Believe it or not, I had a positive experience two years ago when I traveled with a similar group to North Dakota – and I knew this trip might be even better. Read More »

Quality Cotton is Definitely Sustainable

Physical parameters are no longer the only indicators for the quality of cotton. New characteristics have come into play when referring to quality. Sustainability, transparency and social compliance are increasingly important to the end consumer today although the definitions and understanding of these terms can vary considerably. During my 10 years of working in the jeans industry, critics often question how clean our supply chain is. Those brands and retailers that are motivated to continuously reduce their environmental impact are a strong force. Both governmental and non-governmental organizations are pushing toward this continuous improvement. Read More »

Going With The Flow

The NCC is working to ensure that U.S. cotton warehouses understand why compliance with the minimum shipping standard in the USDA Commodity Credit Corporation's Cotton Storage Agreement is vital to the cotton industry's health. The NCC's Board of Directors earlier this year approved a NCC Cotton Flow Committee recommendation that will give USDA the ability to see shipping order scheduling exchanges between merchants and warehouses. Read More »

Don’t Underestimate Importance Of Cotton Brand

By Xi Jin, Manager of International Cooperation, China National Cotton Information Center Beijing, China Value In Brands The premium of cotton partly exists in quality, but mostly in brand. Tagging the cotton brand onto the end products will boost the value of cotton to a great extent. Supima, Giza, SJV, Certified FiberMax and Stoneville are good examples. Every time I ... Read More »

Sustainable Cotton Makes Difference In Jeans Business

I have worked in the clothing business for many years, and I have seen several changes in the production and marketing of jeans. Today, we have new finishes and treatments that give designers a wide range of looks from which to choose. We also have a new appreciation for products that do not harm the environment and utilize sustainable production practices. Read More »

Looking Back, Looking Ahead

By Ross Rutherford Lubbock, Texas Okay, I’ll say it. I love tradition and nostalgia. Always have and always will. Looking back on things through the prism of nostalgic spectacles (some call them “rose-colored glasses”) brings a certain comfort in today’s ultra-fast-paced world. I grew up on a small, family dairy farm in the south Texas town of Jourdanton, once called ... Read More »