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Let’s Talk Logos

cotton seal

The Seal Of Cotton Is Recognized And Respected In The Marketplace • By Stacey Warren, Warren, Arkanssa • Let’s talk about logos. What is the value of a good trademark? Well, when it comes to the Seal of Cotton trademark, the value is pretty significant. In fact, more than eight out of 10 consumers are aware of the seal. That’s ... Read More »

Zoom Meetings Feature Local Research

cotton inc zoom meetings

Are you aware of all the research projects that are done on behalf of U.S. cotton farmers to help increase their profitability and success on the farm? Even though 2020 has been a crazy year and many folks are quarantined, working from home or practicing social distancing, Cotton Incorporated’s Agricultural and Environmental Research team has been busy conducting research as ... Read More »

Take Proactive Stance In Challenging Environment

cotton producer

2020 Is ‘One For The Books’ As I sit down to write this article and reflect on the year, I struggle to come up with the words to summarize 2020. The phrases I typically use to describe it may not be appropriate here. But I think it should suffice to say 2020 has been tough. Between a trade war and ... Read More »

Calling All Cotton Producers

Coordinating communication with cotton producers during the COVID-19 pandemic has been a bit of a tight-rope act. Normally, The Cotton Board communications team implements a variety of tactics to distribute information from the Cotton Research and Promotion Program to the masses of U.S. cotton producers. We use ag media, digital marketing, advertising and social media to communicate with our audience ... Read More »

Industry News — September 2020

Texas bollweevil map

Cotton Board Recommends Budget, Elects Officers During The Cotton Board’s recent virtual 2020 Annual Meeting, board members serving on the Cotton Research and Promotion Program recommended a 2021 budget of $80 million. This reflects a decrease of more than $8 million from 2020. The board’s consumer marketing division will see the largest budget decrease. However, the 2021 Cotton Incorporated plan ... Read More »

No Islands In The Cotton Belt

In late 2018, I was in Lamesa, Texas, visiting my friend, and Cotton Board member, Matt Farmer, during cotton harvest. A film crew accompanied me because we were capturing some footage of Matt, his operation and his family, to create a video for our Forever Cotton campaign. During my visit, Matt threw out these great little sayings and nuggets of ... Read More »

Cotton Incorporated Celebrates 50 Years

This year marks the 50th Anniversary of Cotton Incorporated, the research and marketing company funded by U.S. cotton producers and importers. It is the sole-source contractor of The Cotton Board and was created in 1970. A group of visionary cotton producers decided to pool their resources to invest in cotton research and promotion to help combat a major emerging issue ... Read More »