Monday, May 20, 2024

Industry News: December 2022

Americot Announces More Boots On The Ground

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Americot, Inc. has added three new sales team members to the company and announced a leadership promotion.

“As we continue to offer exceptional grower support in the Cotton Belt, we’re growing our team, and I’m extremely happy to introduce Brett, Justin and Levy as the newest members of the sales team. Additionally, I’d like to introduce our latest regional manager, Shane Osborne. Thanks to cotton growers throughout the country, our commitment to providing the highest-quality products and industry-leading customer support remains as strong today as ever,” said Chiree Fields, Americot’s general manager.

Brett Shrader joins Americot as a sales representative. A graduate of the University of Tennessee at Martin, Brett has spent the past 25 years in the cotton industry in roles ranging from crop consultant to agronomist and operations management. He is specialized in precision ag, soil moisture sensory and crop consultation. Brett is based in Cleveland, Mississippi.

Justin Goodman graduated from Abraham Baldwin Agricultural College and has worked in crop consulting and soil science, and managed a commercial cotton gin in South Georgia. He most recently was a project/sales manager for Twin Rivers Land and Timber, a Georgia land and timber company. Justin joins Americot as a sales representative, based in Brooks County, Georgia.

Levy Lord joins Americot as a sales representative, supporting growers in Louisiana as a member of the South Delta region. A graduate of Northeast Louisiana University with a bachelor’s degree in agriculture business, Levy is certified in ag entomology, ag weed control, and ag field soil management and has spent the past 23 years in the fertilizer sales industry. He is based in Baskin, Louisiana.

Americot also announces the promotion of Shane Osborne to regional manager of the Red River Region. He takes over from recently retired Jerry Montgomery. Shane started with Americot in 2017 as a sales representative and agronomic supporter. He graduated from Texas Tech University with a B.S. in agricultural economics and an M.S. in agronomy. Shane is based in Jackson County, Oklahoma.

For more information on Americot and its NexGen brand cotton products, call 888-678-SEED (7333) or visit

U.S. Cotton Trust Protocol Report Reveals Positive News

U.S. Cotton Trust Protocol launched its second annual report, Data Driven. Traceable by Design. A Smarter Cotton Future, which details the program’s results for the 2021/22 crop year. The report reveals growth in Trust Protocol membership across the value chain.

This includes an increase in membership and the number of U.S. cotton acres enrolled, which doubled and now represents 1.1 million acres. The total number of brand and retailer members has grown to 40 and includes Ralph Lauren, J. Crew, Tesco, Levi Strauss & Co., GAP and Old Navy.

The sustainability initiative also welcomed more than 900 supply chain members. The Trust Protocol’s farm-level data reporting shows significant improvements, with producer members demonstrating tangible results across the six key sustainability metrics.

As supply chain membership continues to grow, producer participation is crucial for the program to meet U.S. cotton demand. To learn more or begin the streamlined enrollment process, visit or reach out to the Grower Helpdesk at 

Enrollment Opens For BASF Cotton Producer Clubs

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BASF is pleased to announce that cotton club enrollment is now open and could land growers impressive rewards, like a lease on a Ford Super Duty F-350 Lariat truck or a trip to the beach.

The application deadline for FiberMax One Ton Club is Feb. 28, 2023. Printed qualification forms were mailed to FiberMax growers in early November, and applications can also be submitted online.

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To qualify for the club, FiberMax One Ton Club growers must produce a minimum of 2,000 pounds of ginned cotton per acre on a minimum of 20 acres planted with 100% FiberMax cotton from Jan. 1 to Dec. 31, 2022.

The application deadline for the Stoneville Legacy Club is Jan. 15, 2023. Printed qualification forms were mailed to Stoneville growers in early November, and applications can also be submitted online.

To apply for the Stoneville Legacy Club, growers must plant Stoneville cotton on a minimum of 20 acres from Jan. 1 to Dec. 31, 2022.

“There’s no denying that growing cotton is challenging,” says Rachel Walters, Regional Grower & Channel Marketing Manager Seeds, BASF. “It’s a crop unlike any other that takes a grower unlike any other. And it’s this heart and hard work that we can’t wait to celebrate in person through our cotton clubs.”

Learn more about the clubs by visiting, or by contacting your BASF agronomic solutions advisor or agronomic services team member.

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