MR. SURESH KOTAK
CHAIRMAN, KOTAK COMMODITIES
It’s All About Quality
It is said that the shortest distance between two points is a straight line. This common phrase could also apply to What Customers Want: straight line availability of cotton with the right
attributes for the products they are producing. This, in turn, makes it easier to deliver the desired product and those allimportant fiber quality attributes to the final destination – to the delight of all parties.
The seed cotton producer has a responsibility to deliver fiber quality material to the total supply chain. With this growing appetite of textile economies and improved calibration of value chains, quality cotton has become a dominant and frequently heard demand.
Not only is this true for the mills who manufacture fabric but also for the farmers, ginners, spinners, traders and everyone else in the supply chain. Consequently, it becomes a major priority to support and promote quality cotton at all levels.
This is the reality part of the equation. We have to understand that capital is scarce, and with better technology being implemented at the manufacturing level, it’s critical that we take advantage of the best available cotton fiber. Cotton’s qualities are linked to the evolutionary product attributes in the value chain and also the finished final product.
Understanding The Situation
There are co-relationships that need to be understood, identified and utilized. A clear example is the strength of the fabric, which finds its origins down the product chain in fiber tenacity. If mills use quality cotton, they will create a quality fabric and be more competitive.
The seed producers and mills must have a clear understanding of the need for quality. Seed production is a challenging process that requires fine tuning before it can reach its ultimate goal. If cotton is to be utilized in such a wide range of applications, it is essential and critical to have quality fiber.
We must realize that cotton has a rich history and is a natural fiber dating back centuries. In order to sustain this history, let’s continue to emulate the “siren of quality” as FiberMax has done. It will certainly benefit the farmer in the long run.