Coordinating communication with cotton producers during the COVID-19 pandemic has been a bit of a tight-rope act. Normally, The Cotton Board communications team implements a variety of tactics to distribute information from the Cotton Research and Promotion Program to the masses of U.S. cotton producers. We use ag media, digital marketing, advertising and social media to communicate with our audience ... Read More »
• By Christi Short, Lubbock, Texas • If you’re anything like me, you’ve been noticing more and more people taking up the hobby of picture taking with a drone — also known as an unmanned aerial vehicle. This method of capturing images seems to be gaining momentum, especially in farming communities. I love seeing these aerial images posted on social ... Read More »
Growing up in a small town in Southeast Arkansas, I always looked forward to the arrival of August. This meant it was time for one of my favorite traditions — driving to Little Rock and visiting the mall for back-to-school shopping. I loved everything about it. Searching the crowded stores for the perfect, first-day-of-school outfit, going up and down the ... Read More »
In late 2018, I was in Lamesa, Texas, visiting my friend, and Cotton Board member, Matt Farmer, during cotton harvest. A film crew accompanied me because we were capturing some footage of Matt, his operation and his family, to create a video for our Forever Cotton campaign. During my visit, Matt threw out these great little sayings and nuggets of ... Read More »
New Consumer Ads Celebrate The Progress Of Women In The Workforce Over The Past 75 Years Women and cotton are both an integral part of the fabric that makes up America. Those of us in the cotton industry know there is no shortage of women to celebrate within our community. I’ve worked for The Cotton Board for 12 years and ... Read More »
This year marks the 50th Anniversary of Cotton Incorporated, the research and marketing company funded by U.S. cotton producers and importers. It is the sole-source contractor of The Cotton Board and was created in 1970. A group of visionary cotton producers decided to pool their resources to invest in cotton research and promotion to help combat a major emerging issue ... Read More »
The 2019 crop has been challenging, making the role of Cotton Incorporated’s Agricultural and Environmental Research Department team critical in helping to mitigate risks and improve producer profitability. The unique mission of the department is to improve the profitability of U.S. cotton production by improving its market position through strategic sustainability initiatives, funding the creation of agricultural innovations, and driving ... Read More »
Cotton Farming One Grower Publications