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Research & Promotion

Take Proactive Stance In Challenging Environment

cotton producer

2020 Is ‘One For The Books’ As I sit down to write this article and reflect on the year, I struggle to come up with the words to summarize 2020. The phrases I typically use to describe it may not be appropriate here. But I think it should suffice to say 2020 has been tough. Between a trade war and ... Read More »

Calling All Cotton Producers

Coordinating communication with cotton producers during the COVID-19 pandemic has been a bit of a tight-rope act. Normally, The Cotton Board communications team implements a variety of tactics to distribute information from the Cotton Research and Promotion Program to the masses of U.S. cotton producers. We use ag media, digital marketing, advertising and social media to communicate with our audience ... Read More »

Putting Drone Images To Work For Cotton

drone

• By Christi Short, Lubbock, Texas • If you’re anything like me, you’ve been noticing more and more people taking up the hobby of picture taking with a drone — also known as an unmanned aerial vehicle. This method of capturing images seems to be gaining momentum, especially in farming communities. I love seeing these aerial images posted on social ... Read More »

The Evolution Of Back-To-School Shopping

back to school shopping

Growing up in a small town in Southeast Arkansas, I always looked forward to the arrival of August. This meant it was time for one of my favorite traditions — driving to Little Rock and visiting the mall for back-to-school shopping. I loved everything about it. Searching the crowded stores for the perfect, first-day-of-school outfit, going up and down the ... Read More »

No Islands In The Cotton Belt

In late 2018, I was in Lamesa, Texas, visiting my friend, and Cotton Board member, Matt Farmer, during cotton harvest. A film crew accompanied me because we were capturing some footage of Matt, his operation and his family, to create a video for our Forever Cotton campaign. During my visit, Matt threw out these great little sayings and nuggets of ... Read More »

Rosie The Riveter Is Reborn

rosie campaign

New Consumer Ads Celebrate The Progress Of Women In The Workforce Over The Past 75 Years Women and cotton are both an integral part of the fabric that makes up America. Those of us in the cotton industry know there is no shortage of women to celebrate within our community. I’ve worked for The Cotton Board for 12 years and ... Read More »

Cotton Incorporated Celebrates 50 Years

This year marks the 50th Anniversary of Cotton Incorporated, the research and marketing company funded by U.S. cotton producers and importers. It is the sole-source contractor of The Cotton Board and was created in 1970. A group of visionary cotton producers decided to pool their resources to invest in cotton research and promotion to help combat a major emerging issue ... Read More »