Home » Research & Promotion

Research & Promotion

Water-Use Efficiency Supports Sustainability

cotton planted into rye

• By Brent Murphree, Memphis, Tennessee • Throughout the Mid-South, Cotton Incorporated-funded water research is making huge impacts on how cotton farmers manage their irrigated crop. Over the past 30 years, producers have improved irrigation efficiency in cotton 82 percent, according to Field to Market, an alliance of stakeholders that emphasizes sustainable resources across the agricultural supply chain. The Cotton Sustainability ... Read More »

Meet Cotton Board Chairman Peter McGrath

Peter McGrath, Cotton Board Chairman

• By Stacey Gorman, The Cotton Board Director of Communications • The Cotton Board is governed by its membership, which consists of both cotton producers and cotton importers. The importers represent various major U.S. brands and retailers – significant downstream users of cotton. The producers represent their respective states in the U.S. Cotton Belt. Together, these segments of the Board offer ... Read More »

The Significance Of The ‘Seal Of Cotton’ Trademark

seal of cotton

• By Stacey Gorman, The Cotton Board, Director of Communications • The Seal of Cotton has been vital in the success Cotton Incorporated has seen promoting brand awareness for cotton. Dukes Wooters, Cotton Incorporated’s first president, introduced the seal in 1973. The initial idea for designing a cotton trademark came in 1971 when Wooters was looking for a symbol that would ... Read More »

‘Life Is Uncomfortable’

uncomfortable situations advertisement

Cotton Incorporated Launches New Consumer Advertising Campaign. • By Stacey Gorman,  Cotton Board  Director of Communications • Part of Cotton Incorporated’s mission is to promote all things cotton. It is the organization’s desire to get consumers, everyday people, to care about what’s in the clothes, sheets and towels they buy. Because of years of research, Cotton Incorporated knows the benefits of ... Read More »

Cotton On Mars In The Future?

automated sensors

The idea of growing cotton on Mars seems farfetched right now, but the future of cotton production and harvest has changed rapidly in the past 10 years. Today, Cotton Incorporated and Southeast researchers are developing technology for an army of small autonomous robots, often called swarm bots, that could revolutionize the way cotton is harvested, making it more efficient and ... Read More »

Bollworm Resistance In Dual-Gene Bt Cotton

bollworm

By Stacey Gorman, Cotton Board Director of Communications — Cotton is susceptible to a wide range of pests, so it’s only natural that insect management is one of the highest variable costs associated with producing the crop. This year, as growers prepare for the upcoming cotton growing season, entomologists across the Cotton Belt are calling attention to an emerging pest ... Read More »

Efforts Influence Decisions To Use Cotton In Products

BY STACEY GORMAN COTTON BOARD DIRECTOR OF COMMUNICATIONS Cotton Incorporated is composed of multiple divisions, all working together to increase the demand for and profitability of cotton from farm to retail. Although each division has its own niche mission, they all play an important role in keeping cotton viable for years to come. Cotton Incorporated’s Global Supply Chain Marketing division ... Read More »