Research & Promotion

⋅ BY STACEY GORMAN ⋅ WARREN, ARKANSAS The Cotton Board is governed by its membership consisting of both cotton producers and importers. The importers serving on The Cotton Board represent major U.S. brands and retailers — significant downstream cotton users. The...

Over the past few years, a confluence of economic and political events has negatively affected global textile demand — especially for cotton. Cotton Incorporated knows that one key to growing cotton demand is demonstrating to consumers the importance and...

At the forefront of sustainability in the apparel industry, Cotton Incorporated has dedicated decades to building a scientific foundation that supports cotton as a superior alternative to synthetic fibers. With more than 40 years of research, the organization leads...

Cotton Incorporated’s Trend Forecasting team plays a crucial role in the fashion industry by providing insights and guidance on trends related specifically to cotton products. Trend forecasting in fashion is the process of predicting what styles, colors, fabrics and overall...

In the fast-paced world of fashion and shopping, Cotton Incorporated plays a pivotal role in placing cotton at the forefront of consumers’ minds during their shopping journeys. By collaborating with retailers, designers and brands, Cotton Incorporated develops and funds...

Cotton growers and dairy farmers alike know the value of cotton lies not only in its textile uses but also in its byproduct, whole cottonseed. Cotton Incorporated’s Cottonseed Research and Marketing program works to maximize cotton-grower profit from whole...

The global population and its need for food, clothing and other essential goods is constantly growing. Many of our most precious resources are finite, and the need to do more with our land and resources is a top priority...

The Cotton Board is governed by its membership consisting of both cotton producers and importers. The producers on The Cotton Board represent their respective states in the U.S. Cotton Belt. The importers serving on The Cotton Board represent major...

For Cotton Incorporated, consumer marketing is a strategic tool for connecting with customers, raising brand awareness for cotton and creating relationships that promote loyalty to cotton. Cotton Incorporated works hard to influence consumers to care about what’s in the...

The cotton market is truly global in scope. The United States exports around 80% of its produced cotton fiber each year and imports about 18 million bales of cotton in apparel, home goods and other finished textile goods annually....

Back-to-School Resources For Educators As teachers and students alike get ready for back-to-school season, Cotton Incorporated has once again partnered with Young Minds Inspired (YMI), an educational site geared toward educators, to provide free cotton-themed curriculum and resources meant to...

In 1973, the Seal of Cotton trademark was created and 50 years later, it has become an iconic symbol to consumers and is globally recognized by the textile industry. The power of the seal is still real today with...

Cotton Incorporated’s mission is to increase the demand for and profitability of cotton through research and promotion. The research Cotton Incorporated conducts provides a solid foundation of data and facts to validate any claims made in promotional and marketing...

T he Cotton Board is governed by its membership consisting of both cotton producers and importers. The importers serving on The Cotton Board represent major U.S. brands and retailers — significant downstream cotton users. The producers on The Cotton Board...

T he visionary cotton producers who formed the Cotton Research and Promotion Program in the 1960s knew that to stay relevant in our industry they had to come together to tell the story of U.S. cotton. Over the years, the story...