Research & Promotion

By Stacey Gorman, Cotton Board, Director of Communications Last year, The Cotton Board launched a new multimedia campaign directed toward cotton producers with the hopes of giving them the confidence needed to renew their faith in the crop. The “Renew Your Faith in Cotton” campaign (renew.cottonboard.org) was launched at a time when cotton was entering new territory — a time ... Read More »

Cotton Incorporated is charged with promoting cotton to consumers. It does this through a wide variety of tactics, the most well known of which is advertising. The advertising climate in today’s world is changing and challenging. Companies must be able to find cost-effective programming (TV, digital, etc.) that can reach a large percentage of the target audience at a time ... Read More »

CALIFORNIA UPDATE By Bob Hutmacher Extension Specialist/Agronomist University of California We had what seems like another “unusual” spring this year, with a warm mid-March that encouraged early plantings followed by cool and even cold weather on multiple occasions during April and into early May. Even though soils often weren’t wet during this period and rain was somewhat limited, the cooler ... Read More »

National Prime Rib Day, National Chocolate Chip Cookie Day and National Wine Day – there is actually a national food holiday for every single day of the calendar year. To engage with consumers and take advantage of conversations happening around these celebrations, which often trend on social media, Cotton Incorporated merged two of consumers’ favorite social passion points — food ... Read More »

The Cotton Board is governed by its membership, which consists of both cotton producers and cotton importers. Importers serving on The Cotton Board represent various major U.S. brands and retailers – significant downstream users of cotton. The producers serving on The Cotton Board represent their respective state in the U.S. Cotton Belt. Together, these segments of the Board represent a ... Read More »

The 2017 Beltwide Cotton Conferences (BWCC) can help its attendees improve production, processing and marketing efficiency by providing them with insight into the latest available tools and research findings. Those planning to attend the concurrent conferences, set for Jan. 4-6 at the Hyatt Regency Dallas Hotel in Dallas, Texas, are urged to register and make hotel reservations. Information about those ... Read More »

This year marks the 10th anniversary of Cotton Incorporated’s Blue Jeans Go Green denim recycling program, an initiative that diverts denim garments from landfills and upcycles them. Manufacturing partner Bonded Logic Inc. in Chandler, Ariz., turns them into UltraTouch Denim Insulation, and a portion of the home and building insulation is then donated to organizations such as Habitat for Humanity ... Read More »