Research & Promotion

BY STACEY GORMAN COTTON BOARD DIRECTOR OF COMMUNICATIONS Cotton Incorporated is composed of multiple divisions, all working together to increase the demand for and profitability of cotton from farm to retail. Although each division has its own niche mission, they all play an important role in keeping cotton viable for years to come. Cotton Incorporated’s Global Supply Chain Marketing division ... Read More »

By Stacey Gorman Cotton Board, Director of Communications The Cotton Research and Promotion Program aims to innovate cotton throughout the supply chain — from growing the crop to the processing and finishing of the final cotton garment. Cotton Incorporated has partnered with Archroma, a global leader in color and specialty chemicals, to use dye made from cotton to color 100 ... Read More »

Yield, Quality And Traits The menu of cotton varieties from which to choose in 2018 includes a host of high-yielding, good quality selections. To help you get started, seed companies from across the Cotton Belt provided information about their headliners on pages 10, 11, 12, 13 and 16 in the annual Seed Variety Guide published by Cotton Farming. Discuss priorities ... Read More »

By Stacey Gorman, Cotton Board, Director of Communications Last year, The Cotton Board launched a new multimedia campaign directed toward cotton producers with the hopes of giving them the confidence needed to renew their faith in the crop. The “Renew Your Faith in Cotton” campaign (renew.cottonboard.org) was launched at a time when cotton was entering new territory — a time ... Read More »

Cotton Incorporated is charged with promoting cotton to consumers. It does this through a wide variety of tactics, the most well known of which is advertising. The advertising climate in today’s world is changing and challenging. Companies must be able to find cost-effective programming (TV, digital, etc.) that can reach a large percentage of the target audience at a time ... Read More »

CALIFORNIA UPDATE By Bob Hutmacher Extension Specialist/Agronomist University of California We had what seems like another “unusual” spring this year, with a warm mid-March that encouraged early plantings followed by cool and even cold weather on multiple occasions during April and into early May. Even though soils often weren’t wet during this period and rain was somewhat limited, the cooler ... Read More »

National Prime Rib Day, National Chocolate Chip Cookie Day and National Wine Day – there is actually a national food holiday for every single day of the calendar year. To engage with consumers and take advantage of conversations happening around these celebrations, which often trend on social media, Cotton Incorporated merged two of consumers’ favorite social passion points — food ... Read More »