fabric

Quality sets cotton apart from most agricultural commodities. That is, a bale of cotton possesses a unique set of characteristics that renders it suitable for certain uses, and less so for others. Producers are familiar with these characteristics as they show up in premium and discount tables and recap prices. Consumers see quality reflected in premium prices for high-end textiles and garments made from Pima, Sea Isle or others.

What Customers Want by Michael Morrell, President, Olah, Inc. New York, NY Quality Still Counts I just returned home from the Kingpins denim show in Amsterdam, which was produced by my company, Olah Inc. Cotton was widely discussed by both exhibitors and...

By Xi Jin, Manager of International Cooperation, China National Cotton Information Center Beijing, China Value In Brands The premium of cotton partly exists in quality, but mostly in brand. Tagging the cotton brand onto the end products will boost the value...

Outfitting soldiers with clothing that effectively repels or kills insects is one of the strategies U.S. Department of Agriculture (USDA) scientists are using to help protect U.S. military personnel deployed overseas against disease-transmitting mosquitoes and sand flies. As part of...

Everyone knows the basic economic principle of supply and demand. Well, Cotton Incorporated's Consumer Marketing team has come up with a truly unique way to increase demand for cotton – a 24-hour fashion show featuring nothing but the fabric...

MR. SURESH KOTAK CHAIRMAN, KOTAK COMMODITIES MUMBAI, INDIA   It's All About Quality It is said that the shortest distance between two points is a straight line. This common phrase could also apply to What Customers Want: straight line availability of cotton with the...

By Andrew Macdonald Cotton/Textile Consultant ITMF Board Member Meeting Customer Demands What do customers want? The fast evolution of the textile industry is moving toward a more demanding customer. It places product performance initially on the basic raw material, but performance also is being...