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Research & Promotion

Cotton Program Reaches 50-Year Milestone

The Cotton Research and Promotion Program (the Program) will celebrate its 50th anniversary in 2016. The Program is carried out by cotton farmers and cotton importers who work together to increase the demand for and profitability of cotton. Its purpose is to educate consumers about cotton and to research, innovate, and promote cotton and cotton products. History By the mid-1960s, ... Read More »

Back To School Means More Cotton

For the 2015 back-to-school season, Cotton Incorporated wanted to learn what parents’ priorities are when making back-to-school purchasing decisions for their children – and to see how cotton fits into the back-to-school picture. Cotton Incorporated used its Lifestyle Monitor Survey to help gain additional knowledge. The mission of Cotton Incorporated is to increase the demand for and profitability of cotton, ... Read More »

Water Research – Major Industry Priority

Water research

Even though some cotton varieties have natural drought tolerance built in, weather patterns of erratic rainfall and predictions of increased competition for water resources in the future are of concern to the entire cotton-growing community. Last year, Cotton Incorporated managed more than 40 research projects that were explicitly focused on better ways to capture rainfall, manage irrigation water and improve ... Read More »

Cotton’s Future Competitiveness

United States cotton producers intend to plant 9.549 million acres this year. If realized, this will be 13.5 percent less than 2014 and the lowest acreage since 2009. This decline is not unexpected; cotton prices are low for the second year in a row. Also, the new Farm Bill seems to provide incentive to shift acreage from cotton into “covered ... Read More »

Cotton’s New Campaign: Check Those Labels

Mid-April marked the release of Cotton Incorporated’s new advertising campaign with a heartfelt look at why cotton is a consumer favorite and a call to action to check your labels for cotton content. The new campaign focuses on real stories, from real people talking about their favorite cotton items. The “favorite” commercials feature various cotton staples such as denim and shirting but will also include trending favorites such as athletic apparel. Kim Kitchings, vice president of corporate strategy and program metrics for Cotton Incorporated, says that many cotton pieces have a great story to tell. Read More »

Campaign Aimed At Chinese Consumers

In recent crop years, Chinese import demand was supported by official cotton policies. The defining element of these policies was a government stockpiling program that enforced price guarantees made to producers by physically taking possession of bales. Guaranteed prices of 50 cents per pound or higher than international levels motivated 85 to 90 percent of the Chinese harvest to flow ... Read More »